The iMarketer Life Blog

One of the very first projects a brand new iMarketer should tackle is also one of the most important: Your own marketing website. We are in a digital age and you are offering digital services. You — even more than most small businesses — need to have a website that truly sings. But [...]

Allie Heemstra is a former third-grade teacher turned marketing business owner! Allie is 30 years old and lives in Arcata, California, where she is making the full-time leap from freelance writer/subcontractor to full-on Boss Lady. We sat down with Allie to learn more about her [...]

Being busy as an iMarketer is a great problem to have. When we’ve got all the clients and all the projects, it can start to feel easy to coast on the professional networking a bit. After all, you’ve got plenty of work! Why worry about searching for more? Projects get wrapped up, [...]

As iMarketers, we’re lifelong learners. There are always new ideas and strategies for reaching potential clients — and helping those clients reach their own customers — for us to soak in. And there will be times when you’re sinking into a rut and need a little inspiration to snap you [...]

Taking the leap from a 9-to-5  — with the health insurance, 401K and actual, reliable paycheck — to start your own marketing business can feel daunting, at best. But maybe you don’t have to leap … maybe you can just shimmy. Starting up your own small business on the side while [...]

Think about the last time you needed a new plumber. What about the time you moved into a new area and were desperate to find the best local pizza joint? Before you bought that new bike rack on Amazon, what did you do? You called a friend for a recommendation. You asked your new [...]

Landing a new client is one of the most exciting parts of living the solopreneur lifestyle. After all, helping clients realize their goals for their small business is what keeps us iMarketers motivated and energized. But what happens when client expectations morph from ambitious to [...]

Landing new business is a pretty key part of living this iMarketer life. After all, no clients = no work, and no work = no money. But finding the right approach to pitching your small business marketing skills can be tricky. It’s probably obvious to you how much more vibrant and clear [...]

We all know professional networking is important, right? It’s helpful in virtually any industry, but in the marketing industry, it’s a vital part of what we do. After all, so much of our success as iMarketers comes from building genuine and enduring connections — and that starts [...]

As iMarketers, we’re a little less about work-life balance and a little more about work-life integration. After all, integration is really the main reason this whole working-from-home and being-our-own-boss life appeals to us. We want the conference calls and our fuzzy slipper-socks. [...]