Word-of-Mouth Marketing: How to get people talking – in a good way! – about your work
Think about the last time you needed a new plumber. What about the time you moved into a new area and were desperate to find the best local pizza joint? […]
When Client Expectations go Awry: How to manage projects in a dynamic (but realistic) way
Landing a new client is one of the most exciting parts of living the solopreneur lifestyle. After all, helping clients realize their goals for their small business is what keeps […]
Setting boundaries with clients: Why it’s essential for a healthy, happy work-life integration (and how to do it)
As iMarketers, we’re a little less about work-life balance and a little more about work-life integration. After all, integration is really the main reason this whole working-from-home and [...]
Marketing Industry Events — How to Find Them (and Why You Should)
A big part of your job as an iMarketer is to stay on top of the latest and greatest trends in the industry. You’ll want to live and breathe all […]