Our Ultimate List of Favorite Female Marketing Influencers
From the business gurus to the social media pros to the everyday inspirational, we are always looking for more women business influencers who help keep us motivated to be on […]
Five ‘Must-Haves’ to Build Your Marketing Website
One of the very first projects a brand new iMarketer should tackle is also one of the most important: Your own marketing website. We are in a digital age and […]
iMarketer Spotlight: Meet Marketing Business Owner Allie Heemstra
Allie Heemstra is a former third-grade teacher turned marketing business owner! Allie is 30 years old and lives in Arcata, California, where she is making the full-time leap from freelance […]
Yes, you need to network: Five hacks to help build – and expand – your professional network of friends
Being busy as an iMarketer is a great problem to have. When we’ve got all the clients and all the projects, it can start to feel easy to coast on […]
The iMarketer Reading List: The best inspirational books — and podcasts — for marketers
As iMarketers, we’re lifelong learners. There are always new ideas and strategies for reaching potential clients — and helping those clients reach their own customers — for us to soak […]
The Art of the Side Hustle: How to start your own marketing business while you hold down the day job
Taking the leap from a 9-to-5 — with the health insurance, 401K and actual, reliable paycheck — to start your own marketing business can feel daunting, at best. But maybe […]
Word-of-Mouth Marketing: How to get people talking – in a good way! – about your work
Think about the last time you needed a new plumber. What about the time you moved into a new area and were desperate to find the best local pizza joint? […]
When Client Expectations go Awry: How to manage projects in a dynamic (but realistic) way
Landing a new client is one of the most exciting parts of living the solopreneur lifestyle. After all, helping clients realize their goals for their small business is what keeps […]
The Numbers Don’t Lie: Why you need to be on top of your small business financials from Day 1
As full-time, work-from-anywhere marketers, we’re basically professional movers and shakers. We thrive off connecting with people, strategizing, building brand voices and bringing together all [...]
Less Critiquing, More Listening: How to land small business marketing clients without tearing them apart
Landing new business is a pretty key part of living this iMarketer life. After all, no clients = no work, and no work = no money. But finding the right […]