How does solopreneurship work anyway?
There’s that word again: Solopreneurship. Is it even a real word? Do people actually start and manage their businesses all on their very own? Well heck, entrepreneur.com talks about it, so it must be a real thing.
Solopreneurship: An individual — all on their own — who starts and manages their own business. Brave. Bold. Brilliant. Beautiful. Free.
Keep going … What’s a solopreneur?
Solopreneurs have existed since the dawn of the pantsuit. They walk among us, albeit outside the corporate office and the traditional modes of making money.
In 2013, 23 million non-employer businesses were in play (U.S. Census Bureau), and in 2016 the Freelancers Union counted 55 million freelancers in the U.S. — making up a whopping 35 percent of America’s workforce.
Solopreneurship is not a fad — but it’s becoming more and more accessible. Why? Say it with me, girl: technology. We can work with people who live on the other side of the country or who live in a completely different country. We can sit on our couches, with laptops in laps, wearing our yoga pants from morning yoga class to dinner, getting projects done.
What’s solopreneurship really like?
Solopreneurship can mean a variety of things for a variety of people. At iMarketer, it means control, flexibility and livability.
We have the control to take on the projects we care about, work with people who put smiles on our faces and set the path of our business — and change it if we want to too. We control our schedules. We control our offerings. We control how our business and our life blend together.
We have the flexibility to take off for three-day or weeklong getaways with our girlfriends or go to our favorite little kiddo’s soccer game and answer emails during timeouts. We have the flexibility to work from anywhere, as long as it has internet.
We have the livability to focus on our families, our friends, our faith. We have the power to love our lives.
No challenges, you say?
There are days, we must admit, when you may feel alone. You may miss poking your head into your favorite coworker’s cubicle and laughing together about Todd tucking his tie into his pants. Solopreneurship can be lonely for some.
But when you live the iMarketer solopreneur life, you won’t be alone. You’ll be surrounded by clients who you serve, subcontractors who help you get work done — plus an entire community of other boss iMarketer women who have your back for ups, downs and sideways.
How can I become a solopreneur?
It starts with your idea and, of course, a won’t-stop-burning passion. There’s a lot more that goes into starting your own business and keeping it running for years to come. Plus, you want to love your life, too, while you’re at it.
It takes time. It takes experience. It takes confidence. And if you’re lacking with any of those, it takes the iMarketer Blueprint.
Ever dream about running your own marketing business? Do you want to love your life too? Not sure how to make it happen? Are you ready for fewer questions and more answers? Check out the iMarketer Blueprint or set up a consultation call with our original iMarketer, Samantha.